Refunds reduction
Refunds is a huge pain point for businesses, therefore we wanted to understand which variables reduced the probability of a refund happening (same approach as used while maximizing customer LTVÂ project).
Steps applied:
Took the dataset at an item level
Ran a logistic regression.
Coefficients interpretation.
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Posted Apr 9, 2024
Decrease Refunds by understanding what makes them unhappy about your products.
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Clients
Mott & Bow
Customer Segmentation
Marketing Mix Modeling - MMM
Customer purchase flow
Maximize Customer Lifetime Value (LTV)