Customer purchase flow

To better understand our customers I’ve built a purchase flow for their first 4 orders.

Steps:

I grouped customers based on the product categories purchased for each of their orders.

Based on those groups I displayed the aggregated data (number of customers, revenue, AOV, days between orders, etc) for each of the groups.

This way the marketing team had a better understanding of customers purchase patterns.

This analysis helped optimize retargeting, e-mail marketing campaigns, amongst other things.