Todd Dalton
Fractional Creative Director for AI-driven Brand Content
Sonos — Urban Valkyrie (Spec)
Inspired by Apocalypse Now. A woman on her morning commute — same city, same streets, same ride she's done a hundred times. But the music comes on and something shifts. She's not commuting anymore. She's moving differently, seeing differently, feeling transformed.
Built the whole thing shot by shot — character specs, cinematic treatment, generation prompts, motion direction. Midjourney, Nano Banana for stills, Higgsfield, Runway for motion, assembled and finished in DaVinci Resolve. Creative analysis via Breakdown.
Unsolicited. Nobody asked for it. :)
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Venom Matcha: "Pick Your Poison" – 100% AI-Generated Commercial
Not your grandmother’s tea. For this concept spot, the goal was to completely subvert the traditional "calm and zen" marketing of matcha and replace it with adrenaline, texture, and edge. This 15-second spot is 100% AI-generated.
Generative Video: Prompt engineering for consistent lighting, fluid physics, and specific textures (scales/powder).
AI Sound Design: Synthesized beat and foley layers tailored to the visual mood.
Editorial: Fast-paced cuts strictly synchronized to audio transients.
Concept: Transforming a wellness product into a high-energy lifestyle brand.
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Golf Film — Vintage Luxury Brand Concept
This project is a short-form brand film exploring rule-breaking within a traditionally formal sport. The work balances restraint and irreverence, using classic golf iconography as a backdrop for subtle, confident disruption.
The visual language leans into vintage luxury and analog texture, allowing composed, proper imagery to set up moments of quiet defiance. The contrast is intentional. Polished environments, broken rules.
The film was designed to feel editorial rather than commercial, prioritizing atmosphere, composition, and wit over overt product messaging.
Scope:
Concept and narrative framework
Shot list and visual pacing
Vintage film and color treatment
Integrated product moments
A concise, editorial-style piece built on restraint, confidence, and tone.
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Mother’s Organics — Atmosphere Study
This first set was about environment before product.
Late afternoon light. Linen curtains. Wood that shows its age. Herbs drying where they’ve always dried. A space that feels lived in, not styled.
I treated this like a location and lighting study. Letting shadow, texture, and air carry the mood so the product can belong there naturally later.
AI helped with speed and iteration, but the decisions were still photographic. Light direction. Lens character. What to leave imperfect.
This is the world the product lives in.
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