Timothy Olukoya

Built a full email segmentation system in Kit for a test prep and language learning content site with multiple distinct audiences. The challenge: every subscriber - whether a CFA Level 3 candidate two weeks from their exam or a casual Spanish learner - was landing in the same...

Many Are Building Full Businesses on Audiences They Don't Own. Here's the Risk Nobody Names Clearly.

Most businesses are built on social media first and email second.

That feels logical. Social platforms are where the attention is. They are where discovery happens. They are where...

The "From" Address Problem That's Quietly Filtering Emails

Most coaching businesses send bulk emails from hello@, info@, or noreply@ addresses.

It looks professional. It feels like a legit setup.

But inbox providers evaluate the sending identity of every email they receive. An...

Before you run another A/B test, answer this: what's your sender score?

It's the number inbox providers assign your domain. It determines how much of every send actually reaches the inbox. And it's the most overlooked variable in email marketing.

Fixing it — list hygiene,...