Dave Penny

Meet Dave

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I build brands. From the lens to the website.

Most brand work stops at the logo. Mine doesn't. I design the identity, shoot the photography and video that fill it, and build the site it all lands on — so what ships actually looks like what was designed.

Recent work: a full brand transformation and Framer site for Elite Countertops. End-to-end identity, studio product photography, campaign imagery, print and in-venue films for Rum Raiders Ring. Packaging, Shopify store and broadcast campaign for Handsense. Product film for CareFull Creations.

The camera half comes from broadcast. I made commercials for a TV production company and became its creative director, and I've put work on everything from broadcast TV to the Rogers Centre Jumbotron. That's why the video doesn't look like an afterthought bolted onto the brand.

Based in Hamilton, Ontario. Illustrator, InDesign, Photoshop, Lightroom, Premiere, After Effects, Framer, Shopify.