The era of the specialist is over, and honestly, good.
First Data Scientist, then UI/UX, and lately I've been making AI visuals- both pictures and videos.
Here's what I got wrong first.
Most AI videos are bad because people ask it to make a whole scene. You write a paragraph, hope...
I wanted her website to feel like her music.
Ruelle has been in my rotation since Shadowhunters. Her songs are dark cinematic, enigmatic even which is why they keep landing in prime time shows yet in contrast her site is white and quiet.
So I rebuilt it in her musical persona.
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HEARTWOOD
Landing page & brand direction for a slow-living botanical skincare line
Heartwood makes skincare for older skin, so the whole thing had to feel unhurried and kind rather than clinical. I brainstormed and wireframed the structure in Figma, building it on a wabi-sabi...
Paw Treats
Brand refresh & playful landing page for a small-batch dog-treat company
Paw Treats needed to feel as friendly as the product — oven-baked treats made with real meat and veggies. I rebuilt the brand around teal (#1C8493), warm brown (#47311F), and cream, all taken from...
Hop & Grain
A hero-forward landing page for an East Austin craft brewery
Hop & Grain is a craft brewery in East Austin, and the brief was basically "make it feel like the taproom on a Friday night." I pulled the palette straight from their badge — forest green (#35623F) and brass...
