HEARTWOOD
Landing page & brand direction for a slow-living botanical skincare line
Heartwood makes skincare for older skin, so the whole thing had to feel unhurried and kind rather than clinical. I brainstormed and wireframed the structure in Figma, building it on a wabi-sabi...
Brand refresh & playful landing page for a small-batch dog-treat company
Paw Treats needed to feel as friendly as the product — oven-baked treats made with real meat and veggies. I rebuilt the brand around teal (#1C8493), warm brown (#47311F), and cream, all taken from...
A hero-forward landing page for an East Austin craft brewery
Hop & Grain is a craft brewery in East Austin, and the brief was basically "make it feel like the taproom on a Friday night." I pulled the palette straight from their badge — forest green (#35623F) and brass...
LUMI Pilates
A cinematic, dark-mode landing page for a boutique Pilates studio
LUMI started from a reference and turned into something moodier. Once the studio direction came together — low light, matte-black equipment — the original warm-cream idea stopped working, so I pivoted...