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Paw Treats
Brand refresh & playful landing page for a small-batch dog-treat company
Paw Treats needed to feel as friendly as the product — oven-baked treats made with real meat and veggies. I rebuilt the brand around teal (#1C8493), warm brown (#47311F), and cream, all taken from the hand-lettered logo, and leaned into rounded, cheerful type with Fredoka and Nunito. The direction and wireframes came together in Figma.
The hero runs a dog being handed a treat behind a soft teal scrim, under "Wholesome treats worth the wag." One constraint solved two problems: the clip had a watermark in the corner, so I placed a "loved by 2,000+ pups" rating card exactly there — it hides the mark and doubles as social proof.
The dog footage was generated in Runway and Kling, the logo redrawn and cleaned up in ChatGPT, and the final bouncy, playful build shipped in Framer — with Claude helping throughout from concept to build.
Tools: Figma (design & wireframing) · Framer (build) · Claude · ChatGPT (imagery) · Runway / Kling (video)
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Designers, which direction would you go with: photography or illustration?
83 voted
69%
37 voted
31%
120 votes
Closed
I'll prefer photos, specially talking about organizations in your page, human faces and real scenarios can have a better effect in this case.
