Ankan Roy
Reels & Ad Editor · Motion Graphics · Adobe Suite
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Short-form tech tutorial reel — the edit had to make a multi-step workflow feel effortless rather than overwhelming. Pacing does the teaching here; every cut lands on a new step before the previous one loses momentum.
#ShortFormEditing #VideoEditing #TechContent #ReelEditing...
Motion graphics ad built in After Effects, inspired by Apple's liquid glass aesthetic — designed for a US market audience where the visual bar for premium is set by the products they use every day.
100+ webinar registrations in 2 days.
When the motion language matches the...
Highlight cut from a 25-minute VSL for an Indian career coaching brand — pulled together to showcase the animation and cinematic work across a long-form piece that doesn't announce itself every few seconds.
Built in After Effects with 3D asset integration, slow zoom, pan and...
An ad for the Indian career coaching client — this one doubled the weekly webinar leads against a competing version edited by another editor, running simultaneously.
Same offer, same audience, different edit. That's the clearest possible test of what editorial decisions actually...
Ad edit for an Indian career coaching brand built around the DRESS framework — this one has a result attached to it. Lead cost dropped from ₹419 to ₹145 within 24 hours of going live.
That kind of performance shift doesn't come from the creative alone, but the edit is where...
