Tessa Gonzalez
I turn messy business data into clear decisions.
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I developed a machine learning classification project to predict student exam performance using demographic, academic, and behavioral factors. The project included data exploration and preprocessing, feature analysis, model development, and evaluation of multiple classification...
Marketing Strategy & Market Opportunity Analysis
Client: Anonymized local home-services business
I conducted a data-driven marketing and market opportunity analysis for a local home-services business that wanted to make better decisions about where to focus its marketing...
World of Warcraft Raid Performance Analytics
Analyzed combat-log data to evaluate raid progression, boss performance, player performance, mechanics, abilities, and team-level performance. Transformed detailed gameplay data into structured analytical views that make performance trends and areas for improvement easier to identify.
Executive Retail Sales Dashboard
Transformed retail sales data into an interactive executive dashboard to help business leaders monitor revenue, profitability, orders, customers, returns, regional performance, product categories, and operational trends.
