Cover image for Rebuilding Hair Pinns for Seamless

Rebuilding Hair Pinns for Seamless Ecommerce & Booking Hair Pinns needed more than a new website. The business had two important customer journeys that needed to work together: customers shopping for haircare products and clients booking salon appointments. I helped transform the business from its existing WordPress setup into a more practical digital ecosystem built around Shopify for ecommerce and Fresha for bookings. My work included creating the brand’s visual direction, migrating and organizing 200+ products, rebuilding the ecommerce experience on Shopify, connecting the booking journey with Fresha, and strengthening the site’s SEO foundation through redirects, sitemap work, image alt text, site structure and other on-page improvements. I also supported the business with blog content and social media, helping create a more consistent digital presence beyond the website itself. The goal was never simply to move Hair Pinns from one platform to another. It was to build a setup that better reflected how the business actually operates. The result was a smoother shopping experience, a seamless booking journey, stronger brand consistency and an improved foundation for search visibility and growth. Product sales also improved after the transition without disrupting the salon’s booking process. My contribution: Brand Identity & Visual Direction • WordPress to Shopify Migration • 200+ Product Migration • Fresha Booking Integration • Customer Experience • SEO Foundations • URL Redirects • Sitemap & Alt Text Optimization • Blog Content • Social Media Support and more

Temitope Ojo

Helping Businesses Improve Digital Presence & Growth