Human by Design
Human by Design is a cinematic short film that explores the quiet rituals behind creative work. The film follows an editor immersed in his work as fatigue gradually sets in. At the same time, a cup of coffee is slowly taking shape, unfolding alongside his creative...
A Product Ad Storytelling
I started with a simple idea of what heat feels like and what relief looks like.
A Hot city, heavy tension, everything slowing down.
Then Frostva Beer Drink steps in.
I focused on pacing the shift: fast, slow, uncomfortable moments to a sharp cold...
I made this first
Then I saw the CapCut challenge and decided to step in, not just for the win, but to be seen and grow.
With Redemption Code, I focused on building tension through pacing, using clean cuts, subtle transitions, and sound to carry emotion from start to finish. Every...
Sneakers Campaign Visual & Motion Concept
This project explores how intentional design and motion can turn sneakers into a lifestyle statement.
I focused on clean compositions, strong color direction, and smooth motion to give each pair its own identity while keeping the...
Soda Campaign Sunday Vibes
This soda campaign began as a creative exercise and evolved into a visual story. Each flavor was designed to evoke its own bold mood, refreshing, cool, and playful, culminating in a cohesive brand moment.
The goal was to create a lively and energetic...