Tayyab Iqbal
Senior product designer for B2B SaaS that needs to convert.
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Product design for Merchant OS | a B2B SaaS platform giving
merchants real visibility into revenue, conversion, and customer
behavior across channels. Designed the full analytics layer:
data hierarchy, channel attribution, customer base view. Dense
information, calm interface. Built end-to-end in Lovable.
Brand + product design for a payment infrastructure platform | end-to-end fintech experience covering marketing site and the core payment management dashboard. Designed for trust, clarity, and the kind of restraint financial products need to feel credible. Calm purple over the usual fintech blue.
Brand + product design for Cliply | AI-powered video editing
for creators. Marketing site and product UI built around one
idea: powerful tools should feel light, not loaded. Dark
canvas, restrained chrome, the AI doing the heavy lifting in
the background.
Brand + product design for AlterCall | AI-powered executive
coaching for business leaders. Marketing site, dashboard, and
the visual system that ties both. Warm minimalism in a category
that usually defaults to corporate blue.
After 7 years designing B2B SaaS, I've noticed the same three
things kill conversion on almost every product site:
1. Hero clarity in 3 seconds. If a buyer can't tell who you are,
who it's for, and why it's credible in one viewport, the rest
of the site doesn't matter.
2....
