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After 7 years designing B2B SaaS, I've noticed the same three
things kill conversion on almost every product site:
1. Hero clarity in 3 seconds. If a buyer can't tell who you are,
who it's for, and why it's credible in one viewport, the rest
of the site doesn't matter.
2. Hierarchy that respects technical buyers. Devs and ops leads
see through marketing fluff. Real product UI, pricing
honesty, and clean specs convert better than gradients.
3. Two-tier conversion paths. Founders self-serve. Enterprise
procures. Most sites only design for one and lose the other.
Recent work: AI coaching platform, payment infrastructure,
merchant analytics, UK B2B SaaS MVP behind a $4M raise. Built
in Figma, shipped in Lovable.
If you're building B2B SaaS or fintech and your site isn't
converting the way it should, happy to talk!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New design update: Reviews & Ratings for a Marketplace Buyer Profile🌟
Reviews are more than just stars - they help people decide who and what they can trust.
While designing this feature, I focused on making reviews clear, transparent, and useful for buyers.
Key improvements:
• Separate reviews about products and sellers for better context.
• Highlight verified purchases to increase credibility.
• Structure feedback so users can quickly find relevant information.
• Create a clean and intuitive experience that supports confident decision-making.
The goal was to turn reviews into a trust-building tool rather than just a collection of ratings.
Part of my ongoing Marketplace App concept. More screens coming soon 👀
Love this approach! Reviews play such a big role in decision-making, and I like how you've focused on making them more useful and transparent instead of just displaying ratings. Excited to see the next screens ✨
Hello everyone 🎉
I'm Viktoriia, a UX/UI Designer from Ukraine with 4+ years of experience creating websites and digital products.
My work spans SaaS, e-commerce, real estate, education, wellness, and nonprofit projects — from UX research and user flows to polished UI and design systems.
Lately, I've been actively exploring how AI can support the design process. I use AI tools to support research, explore ideas, challenge assumptions, and streamline workflows while keeping human-centred design at the core.
Excited to connect with fellow designers, founders, and creative professionals here on Contra. ✨
lovely stikers 😍😍😍 Welcome to Contra 🎉
Hey Contra 👋
I'm Natali, a Web and UX/UI Designer from Ukraine.
I'm new here, so I thought I'd introduce myself and start exploring how everything works on Contra ✨
For my first post, I'd like to share a website concept I recently designed for an interior design studio. My goal was to create a sense of elegance, atmosphere, and space through typography, contrast, and carefully crafted visual details.
I'd love to hear your thoughts on the project 🤍
Also, I'm curious - what do you enjoy most about Contra, and what advice would you give to someone who's just getting started?
рада тебе тут бачити 😍
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