Emails have to be designed and written with only your audience in mind. Let me show you why, using a 4-email welcome sequence I did for this premium matcha brand.
Email 1: Product education (builds trust through expertise)
Analyzing this Pluffi email reveals a common conversion killer in email marketing: the buried call-to-action.
When CTAs appear after extensive content, we create what's called "decision fatigue." Users process multiple pieces of information before understanding what action to...