Tarik ABIDA
Email Marketing Strategist for 7-9 Figure eCommerce Brands
Ready for work
Tarik is ready for their next project!
WELCOME FLOW
First email a new subscriber sees.
Most brands send a discount. Wrong move.
A good welcome flow:
→ Email 1: Build trust, not urgency
→ Email 2: Answer the real question they have
→ Email 3: THEN offer the discount
Done right: 60%+ open rate, $20K-$40K annual revenue from a single flow.
ABANDONED CART FLOW
The easiest money you're leaving on the table.
Structure that works:
→ Email 1 (1 hour): "You left something behind"
→ Email 2 (24 hours): Address the objection (price? shipping? trust?)
→ Email 3 (48 hours): Last chance, remove the friction
Most brands send all three at once. That's why they fail.
Recovery rate: 15-30% of abandoned carts = $40K-$80K/year for a $2M brand.
BROWSE ABANDONMENT
The most underused flow with the highest ROI.
Someone spent 3+ minutes looking at a product. They're interested.
Send them one email within 2 hours reminding them what they saw. No discount needed yet. Just "here's what you were looking at."
Conversion rate on browse abandonment: 5-8% (vs 2-3% for random campaigns).
POST-PURCHASE FLOW
Drives the second purchase. Most brands ignore it.
Structure:
→ Email 1 (day 0): Confirm order, build excitement
→ Email 2 (day 3): Care instructions, how to use
→ Email 3 (day 7-14): Related products (cross-sell)
→ Email 4 (day 30): Reorder prompt (subscription/repeat)
A segmented post-purchase flow = 25-35% of repeat customers within 60 days.
WINBACK FLOW
For subscribers who haven't opened an email in 90+ days.
Most brands pause these. Wrong.
Send one last email: "We miss you." Genuine, not desperate.
Two outcomes:
→ They re-engage (you keep them)
→ They unsubscribe (cleans your list, protects deliverability)
Win-win. And recovers 5-10% of "dead" subscribers.
Which of these 5 do you have set up?
Most brands have 1-2. The gap between 1 and 5 is $100K+ annually.
DM me: Tell me which ones you have, and I'll tell you which to build first.
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I don't know what's crunchier, the email or the chips
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Case Study: Welcome Flow Automation, 764% Revenue Growth
Built a Klaviyo welcome flow that generated $32.5K in revenue for an ecommerce brand.
Results: 764% growth in 30 days through buyer segmentation, multi-email sequences, and automated sign-up capture.
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Performance athletic brand building competitive community through personality-driven emails that celebrate the grind while driving repeat purchases and loyalty.
Flow 1: Abandoned Cart with Attitude
KINGZ | The Persistence Series
Three distinct cart recovery emails, each with its own voice. "Still thinking it over?" leans into reassurance with social proof and product benefits. "Built for the mat, not the wishlist" is pure confidence,acknowledging the hesitation but asserting product superiority. "Still available" is ultra-casual, treating the abandoned item like a friend waiting around. Each email includes customer testimonials from actual athletes, product specs, and shipping info. The tone mirrors KINGZ's brand personality: confident but not arrogant, driven but approachable. Dominated by bold typography and authentic athlete imagery.
Strategic Angle: Recovers high-value carts by acknowledging the buyer's competitive mindset and offering social proof from people who train like they do.
Flow 2: Gamified Loyalty Program Flows
KINGZ | The Rank & Reward System
A multi-tiered loyalty email series celebrating milestone achievements: earning first points, reaching tier levels (Bronze → Silver → Gold → Platinum), birthday bonuses, points-ready notifications. Each milestone email uses achievement language and imagery from actual competition, athletes winning, competing, pushing limits. The emails transform routine transactions into status markers within a training community. Tier progression emails hint at exclusive benefits and upcoming rewards, creating anticipation. The design uses bold geometric shapes, minimal color (black/white/gold/yellow), and championship-inspired photography.
Strategic Angle: Transforms repeat customers into community members by making loyalty feel like athletic progression, not transactional rewards.
Flow 3: Welcome & Brand Mission Onboarding
KINGZ | The Competitor's Intro
New subscribers receive a welcome discount (WELCOME15 for 15% off), then a comprehensive educational sequence. "Before you order, read this" breaks down the product line and sizing logic, treating new customers like serious athletes who want specs, not fluff. "Welcome to the Mat" tells KINGZ's origin story and philosophy. Follow-up emails highlight the competition heritage ("Heavy lies the crown," "It'll show up every round") and athlete affiliations. The sequence positions KINGZ not as just a gear seller, but as a mindset. Educational emails cover product details, sizing guides, and shipping expectations. A strategic mix of discount incentive + brand storytelling + practical info.
Strategic Angle: Converts first-time buyers into invested community members by educating them on product philosophy and establishing KINGZ as the gear choice for serious competitors.
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