WELCOME FLOW First email a new

WELCOME FLOW

First email a new subscriber sees. Most brands send a discount. Wrong move.

A good welcome flow: → Email 1: Build trust, not urgency → Email 2: Answer the real question they have → Email 3: THEN offer the discount

Done right: 60%+ open rate, $20K-$40K annual revenue from a single flow.

ABANDONED CART FLOW

The easiest money you're leaving on the table.

Structure that works: → Email 1 (1 hour): "You left something behind" → Email 2 (24 hours): Address the objection (price? shipping? trust?) → Email 3 (48 hours): Last chance, remove the friction

Most brands send all three at once. That's why they fail.

Recovery rate: 15-30% of abandoned carts = $40K-$80K/year for a $2M brand.

BROWSE ABANDONMENT

The most underused flow with the highest ROI.

Someone spent 3+ minutes looking at a product. They're interested. Send them one email within 2 hours reminding them what they saw. No discount needed yet. Just "here's what you were looking at."

Conversion rate on browse abandonment: 5-8% (vs 2-3% for random campaigns).

POST-PURCHASE FLOW

Drives the second purchase. Most brands ignore it.

Structure: → Email 1 (day 0): Confirm order, build excitement → Email 2 (day 3): Care instructions, how to use → Email 3 (day 7-14): Related products (cross-sell) → Email 4 (day 30): Reorder prompt (subscription/repeat)

A segmented post-purchase flow = 25-35% of repeat customers within 60 days.

WINBACK FLOW

For subscribers who haven't opened an email in 90+ days. Most brands pause these. Wrong. Send one last email: "We miss you." Genuine, not desperate.

Two outcomes: → They re-engage (you keep them) → They unsubscribe (cleans your list, protects deliverability)

Win-win. And recovers 5-10% of "dead" subscribers.

Which of these 5 do you have set up?

Most brands have 1-2. The gap between 1 and 5 is $100K+ annually.

DM me: Tell me which ones you have, and I'll tell you which to build first.