Tirth Shah
Visual Storyteller.
Ready for work
Tirth is ready for their next project!
WOK SUSHI BAO - TEASER. So this Project was to create a hype and a temptation for the people, to come and visit the newly Launched WOK SUSHI BAO in Gujarat. The thought behind this shots were to show them enough to create a hype in their mind to come and visit the restaurant. Not revealing too much and creating curiosity.
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So This Project is for a QSR Asian Restaurant in Gujarat, India. They had shot good amount and interesting type of footages from which I to select and take the creative lead and take creative decision in order to make a Reel but not a generic one but one that has a film treatment.
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It's an UGC commercial, with one message to tell audience that this product saves your time, is made for Indian Hair and it's useful to get the style like salon at home ins secs. My thought process was exactly like this to use the shots in such a way that it conveys the message what brands wants to tell the customers. I also made sure that if people don't understand what's going on then the effort to make this is a waste, so I made sure to add the text that makes people understand more about the product and last thing I made sure to make it a balanced commercial that showcases both product and the customer.
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This project was for a clothing brand, they need something premium looking and something which looks clean and doesn't looks over edited. So my Approach was to use to use less Stock footages and more of there shot footages and I didn't Use any kind of a graphics here as that wouldn't have gone with the consistency of the edit. My thought Process was to make the Audience feel that the video feels premium hence the product must be premium too. It Build more trust towards the brand and build more credibility.
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