It's an UGC commercial, with one message to tell audience that this product saves your time, is made for Indian Hair and it's useful to get the style like salon at home ins secs. My thought process was exactly like this to use the shots in such a way that it conveys the message what brands wants to tell the customers. I also made sure that if people don't understand what's going on then the effort to make this is a waste, so I made sure to add the text that makes people understand more about the product and last thing I made sure to make it a balanced commercial that showcases both product and the customer.