Designed and produced a high-converting AI-generated video advertisement for a wellness supplement brand. The objective was to communicate multiple health benefits in a concise, visually engaging format optimized for social media platforms including TikTok, Instagram Reels, Facebook Ads, and YouTube Shorts.
Challengeπ§ :
Health supplement brands often struggle to communicate multiple product benefits without overwhelming the audience.
The goal was to create a short-form advertisement that:
1. Captures attention within the first 3 seconds
2. Demonstrates product usage naturally
3. Highlights key benefits visually
4. Maintains a premium brand image
5. Increases viewer retention and conversion potential
Technical Workflow π€:
Market Research
β
Offer Analysis
β
Script Writing (ChatGPT)
β
Storyboard Creation
β
Prompt Engineering
β
Video Generation (Runway)
β
Voice Generation (ElevenLabs)
β
Motion Graphics (After Effects)
β
Sound Design (Epidemic)
β
Editing (CapCut)
β
Final Ad Delivery
Do you wanna build a similar to a production-style Apple Wallet system that turns health insurance into a real-time, Live Activity-powered digital experience β updated via APNs, event-driven backend, and Stripe-triggered workflows.
This is not a UI demo β itβs a full backend system design for real-world wallet-based experiences.
Traditional health insurance systems are static, fragmented, and disconnected from real-time user experience.
Users donβt know:
Coverage status in real-time
Claim updates instantly
Appointment lifecycle status
This project solves that using Apple Wallet + Live Activities + event-driven architecture.
I designed and built a system that connects:
Stripe payments β insurance activation
Backend APIs β policy generation
Apple Wallet (.pkpass) β digital identity
APNs β real-time updates
Live Activities β session-based tracking
Event scheduler β state transitions
Key Features (Make this VERY structured)
π± Apple Wallet Integration
Dynamic .pkpass generation
Secure signing + pass lifecycle management
Wallet-based identity layer
π Real-Time Updates (APNs)
Push-triggered pass refresh system
No direct data push β Apple pull-based update model
β±οΈ Live Activities System
Session-based lifecycle tracking
State transitions:
Scheduled β Active β In Progress β Completed
Mid-session override support
π³ Payment & Activation Flow
Stripe webhook β backend orchestration
Auto-activation of insurance coverage
βοΈ Backend Architecture
Event-driven system design
Serverless APIs (Vercel)
Background scheduling (Inngest/Cron)
#AppleWallet
#PassKit
#iOSDevelopment
#LiveActivities
#APNs
#AppleDeveloper
#iOSArchitecture
#MobileBackend