Project: Elevenish
Role: Lead Developer & App Architect
Overview
Luxury GCC marketplace requiring a WordPress-to-Shopify migration and a multi-channel web/mobile launch.
Key Contributions:
Strategic Migration: Led the shift from WordPress to Shopify, preserving SEO and complex product data.
Figma-to-Store: Built a bespoke, high-performance storefront tailored for the luxury Middle Eastern market.
Omnichannel Apps: Deployed native iOS/Android apps via Shopney, managing the full publication lifecycle.
Backend Sync: Integrated Zoho Inventory to centralize stock management for a multi-vendor model.
Global Ops: Set up Track123 and Bucks Currency for post-purchase transparency and localization.
The Result
A unified commerce ecosystem connecting luxury designers with a global audience across web and mobile.
1
2
127
Project: No Static Comedy
Role: Senior UI/UX Designer & Developer
URL: https://nostatic.live/
Overview
Booking platform for an exclusive NYC comedy show. Created a "Dark Mode" aesthetic with a high-performance booking engine.
Key Contributions:
Dark UI Design: Developed a high-contrast Figma design to mirror a late-night club vibe.
Automated Logic: Engineered a Metafield system to auto-filter event visibility by date.
Booking UX: Built custom product cards and popups to minimize friction for ticket sales.
Ticketing Strategy: Configured Shopify for high-demand, limited-capacity event sales.
Social Proof: Integrated elite brand credentials to establish instant authority.
The Result
A seamless, automated experience capturing the urgency of NYC’s underground scene.
2
3
83
Project: Ringilicious
Role: Senior Shopify Developer
URL: https://ringilicious.ae/
Overview
Dubai 18K gold jewelry brand supporting breast
cancer awareness. Bridged artisanal craft with a global
shipping infrastructure.
Key Contributions:
Logistics Integration: Engineered the OTO Gateway for secure MENA/Global jewelry delivery via Aramex and DHL.
Automated Workflow: Configured automated labels and tracking to reduce operational friction.
Storefront Build: Transformed Figma designs into a site balancing luxury with social advocacy.
Conversion Stack: Integrated Klaviyo and currency tools for a frictionless global journey.
Product Architecture: Developed custom collections for 18K solid gold rings.
The Result
A high-performance platform scaling luxury commerce while amplifying a meaningful social cause.
0
69
Project: Hello Cecelia
Role: Senior Shopify Developer
URL: https://hellocecelia.com/
Overview
Digital transformation for a children’s boutique. Engineered a Figma concept into a high-performance Shopify store.
Key Contributions:
Design Translation: Converted pixel-perfect Figma designs into a functional Shopify theme.
Storefront Build: Created the site infrastructure, hero sections, and multi-brand collections.
Responsive UI: Built a mobile-first interface with high-contrast CTAs and streamlined menus.
Catalog Management: Configured a robust inventory system for diverse international labels.
Conversion Growth: Added promotional banners and seasonal logic to drive order value.
The Result
A bold, playful marketplace bridging global fashion with seamless shopping.
0
71
Project: Sarah Abbas
Role: Senior UI/UX Developer
URL: https://sarahabbas.com/pages/lookbook
Overview
Digital atelier for luxury couture. Executed the technical launch of the SS25 collection and brand storytelling pages.
Key Contributions:
Lookbook Architecture: Engineered campaign zones ensuring a dominant narrative across all resolutions.
Editorial Mobile: Translated image-heavy layouts into a seamless, fast mobile experience.
Concierge Integration: Added currency switching and a WhatsApp concierge for high-end inquiries.
Dynamic Hero Sections: Built minimalist headers to highlight campaign cinematography.
Figma-to-Liquid: Executed a pixel-perfect build honoring the brand’s "Slow Fashion" philosophy.
The Result
A digital experience mirroring the elegance and intricate beadwork of the physical couture.
0
69
Project: House of Hebeauty
Role: Senior UI/UX Designer & Developer
URL: https://houseofhebeauty.com/
Overview
High-end K-Beauty site for the Middle East. Executed a bespoke UI design and a complex RTL (Arabic) Shopify implementation.
Key Contributions:
UI/UX Architecture: Designed a "luminous" Figma storefront mirroring K-Beauty aesthetics.
RTL Engineering: Developed a specialized theme structure for flawless Right-to-Left orientation.
Ritual Storytelling: Built dynamic sections for major brand launches like la pianta.
Conversion Features: Integrated multi-language switching, AED conversion, and loyalty systems.
Market Optimization: Engineered a mobile-first experience for high-speed use in the UAE.
The Result
A flagship bridging Korean skincare rituals with Middle Eastern luxury commerce.
1
57
Project: Ayla Naturals
Role: Senior Shopify Developer
URL: https://www.aylanaturals.com/
Overview
Homepage reconstruction for a natural skincare brand. Blended scientific credibility with organic visual storytelling.
Key Contributions:
Homepage Overhaul: Recreated the homepage from Figma, balancing brand narrative with conversion zones.
Value Transparency: Built a product grid with dynamic "Save" badges for immediate pricing clarity.
Mobile Hero: Developed a high-res "Discover Products" overlay with ultra-fast load speeds.
Global Commerce: Added custom currency switching for Indian and international markets.
Wellness Aesthetic: Implemented a spacious layout with custom typography and image galleries.
The Result
A high-converting homepage that elevates brand impression and global scalability.
0
71
Project: Oscar Kraye
Role: Senior Shopify Developer
URL: https://oscarkraye.com/
Overview
Digital flagship for luxury leather goods. Focused on artisanal craft through a minimalist, high-impact storefront.
Key Contributions:
High-Fidelity Build: Translated Figma designs via a premium theme for a seamless, "bespoke" feel.
Custom Liquid/CSS: Performed targeted code injections to achieve design nuances beyond theme defaults.
Mobile-First Luxury: Optimized high-end campaign pages for fast, responsive mobile interactions.
Global Readiness: Integrated localization and currency selectors for an international luxury market.
Visual Architecture: Configured a minimalist header and navigation to prioritize product photography.
The Result
A sophisticated storefront bridging traditional craftsmanship with modern digital luxury.
0
67
Project: Emit Performance
Role: Lead Developer & Systems Architect
Overview
High-performance automotive platform with custom UI/UX and complex backend systems for real-time data synchronization.
Key Contributions:
Design & Dev: Full lifecycle from Figma designs to a pixel-perfect Shopify storefront.
Automated Data: Used Mechanic to sync Year/Make/Model data weekly from Google Sheets.
Supply Chain: Integrated daily Turn14 feeds for real-time inventory and listing accuracy.
Localization: Set up IP-based currency switching for a seamless global shopping experience.
Marketing: Managed Shopify Email campaigns for product drops and repeat traffic.
The Result
A highly technical, automated engine that manages complex automotive data for a global market.
1
142
Project: Lucky You
Role: Senior Shopify Architect
URL: https://luckyyou.ae/
Overview
High-end UAE lifestyle store. Delivered a rapid, high-fidelity launch by configuring a premium theme to match bespoke Figma designs.
Key Contributions:
Theme Configuration: Architected the store via premium theme features for a pixel-perfect Figma match.
Full-Cycle Build: Developed the site architecture, lifestyle collections, and product catalogs.
Regional Optimization: Tailored the UAE experience with local delivery logic and high-speed performance.
Visual Storytelling: Built a mobile-first UI using high-quality imagery to reflect "effortless charm."
Navigation Logic: Created an intuitive category system for seamless browsing across all product lines.
The Result
A polished marketplace bridging high-fashion aesthetics with rapid scalability.
1
79
Project: FruitFrame
Role: Senior UI Designer & Developer
URL: https://fruitframe.ie/
Overview
Digital portfolio for an Irish video studio. Used WordPress and Elementor to create an immersive experience mirroring high-end film production.
Key Contributions:
Cinematic Hero: Built a video-centric hero section to showcase studio production value.
Elementor Architecture: Designed a high-contrast layout keeping the portfolio as the focus.
Minimalist Branding: Paired elegant script logos with dark imagery for a "Director’s Cut" feel.
Lead Gen UX: Developed a streamlined contact interface to convert views into inquiries.
Mobile Storytelling: Crafted a mobile experience retaining cinematic scale with fast load times.
The Result
A visually immersive platform positioning FruitFrame as a leader in Irish creative video.
1
50
Project: Maison Appret
Role: Senior Shopify Developer
URL: https://maisonappret.com.au/
Overview
Luxury storefront for an Australian joinery house. Blended architectural portfolio storytelling with premium e-commerce.
Key Contributions:
Bespoke Conversion: Converted a minimalist Figma design into a Shopify store.
Architectural Galleries: Built high-res galleries to showcase joinery with luxury "Visual Weight."
Hybrid Logic: Integrated a boutique with inquiry flows for custom projects.
Refined UI: Used custom Liquid for sophisticated typography and smooth motion.
Mobile Luxury: Optimized expansive layouts for mobile, maintaining the brand’s sense of craft.
The Result
A digital home mirroring the precision and elegance of high-end interior design.
2
59
Project: Medi Weight Loss
Role: Senior UI Designer
URL: https://mediweightloss.com.au/
Overview
UI architecture for a Melbourne medical clinic. Created a high-trust digital environment in WordPress to facilitate patient education and bookings.
Key Contributions:
UI Architectural Design: Balanced a professional aesthetic with an accessible UX for patients.
Layout Engineering: Mapped the structure via Avada Builder for a pixel-perfect developer blueprint.
Service Visualization: Created a clear hierarchy for treatments, making medical data easy to navigate.
Trust-Centric Branding: Used a palette emphasizing clinical authority and empathy.
Conversion UX: Placed "Health Evaluation" triggers to streamline the patient booking path.
The Result
A professional platform bridging medical data with a patient-centric journey.
0
51
Project: Eva's Magical Wonders
Role: Senior Shopify Developer
URL: https://evasmagickalwonders.com/
Overview
E-commerce platform for spiritual tools. Translated a mystical Figma design into a Shopify store balancing ethereal aesthetics with retail logic.
Key Contributions:
Figma-to-Shopify: Executed a pixel-perfect build for a consistent "Magical" brand aesthetic.
Atmospheric UI/UX: Used custom CSS/Liquid for a dark-mode style reflecting crystals and tarot.
Spiritual Catalog: Engineered an intuitive collection system for frictionless discovery.
Responsive Layout: Developed a mobile-first design prioritizing clarity for ritual products.
Secure Infrastructure: Configured a reliable checkout and inventory system for a niche market.
The Result
A high-vibration storefront providing a sacred and seamless shopping experience.
0
53
Project: Good Huis Co
Role: Senior Shopify Developer
URL: https://www.goodhuisco.com.au/
Overview
Technical optimization and scaling for a premium Australian homewares brand. Evolving the store’s architecture to handle high-value furniture data.
Key Contributions:
Dynamic Data: Engineered product pages to pull Lead Times and Stock Status dynamically via Shopify Metafields.
Care Dashboard: Developed a custom tabbed interface for material-specific product maintenance instructions.
PDP Optimization: Integrated Afterpay and custom accordion drawers for technical specs and a clean purchase path.
UX Refinements: Implemented global marquee tickers for transparency and advanced brand filtering in navigation.
The Result
A high-performance furniture storefront that balances complex technical data with a minimalist, high-end aesthetic.
0
56
Project: Laundry Lounge
Role: Senior UI/UX Designer
URL: https://www.laundryloungelux.com/
Overview
Luxury UAE laundry platform. Created a premium "Lifestyle" aesthetic for a utility service with a tech-forward brand feel.
Key Contributions:
RTL Design: Built pixel-perfect English and Arabic layouts with native-feeling navigation and mirroring.
Conversion UI: Designed a hero section with a pickup widget for immediate user action.
Mobile-First: Optimized booking modules for thumb-reach and RTL readability on mobile.
Luxury Branding: Used a dark theme and high-contrast type to elevate the service experience.
Interactive Booking: Built a card-based UI for intuitive time-slot selection.
The Result
A high-end gateway transforming a routine chore into a seamless luxury service.
3
74
Project: NeueHome
Role: Senior UI Designer
Overview
Minimalist digital gallery for a UK vintage furniture brand. Created a "hush luxury" interface for both archival display
and commerce.
Key Contributions:
Pixel-Perfect Build: Translated Figma designs into WordPress via Elementor with strict white space and typography standards.
Editorial Layout: Designed an "Objects Archive" treating furniture as art via large-scale imagery and minimalist grids.
Hybrid Business UI: Structured the interface to clearly separate "For Sale" and "For Hire" items for design professionals.
Responsive Branding: Maintained a "digital magazine" feel with serif-heavy identity optimized for all screen sizes.
The Result
A sophisticated platform balancing archival aesthetics with functional commerce and hire features.
0
77
Project: Rose Thorn
Role: Senior Front-End Shopify Developer
Overview
Luxury acupressure jewelry brand. Transitioned the site from restrictive page builders to a native, pixel-perfect
Shopify environment.
Key Contributions:
Native Refactoring: Replaced bloated apps with custom Liquid code, boosting site performance and maintainability.
Pixel-Perfect Dev: Translated designs into a high-fidelity experience, ensuring exact alignment with the Figma vision.
Bespoke Pages: Custom-built the homepage and "Zero Negative Foundation" page to support unique brand storytelling.
Minimalist UI: Developed a sleek, monochromatic interface that highlights intricate jewelry details and high-fashion aesthetics.
The Result
A high-performance, custom-coded storefront that perfectly balances technical precision with a luxury fashion feel.
0
77
Project: Malmberg Aviation
Role: Senior WordPress Developer
Overview
Corporate platform for a global aircraft brokerage, reflecting the precision of the private aviation industry.
Key Contributions
Bespoke Engineering: Built a custom WordPress site via Elementor Pro for a unique luxury experience.
Asset Merchandising: Designed technical catalogs for multi-million dollar aircraft with high-res galleries.
Lead Acquisition: Built discrete capture systems for high-net-worth clients and off-market deals.
Global Presence: Crafted a professional digital identity for offices in London, Hong Kong, and Dubai.
Performance: Optimized for speed and premium responsiveness across all device types.
The Result
A commanding digital presence that bridges technical aviation data and luxury corporate storytelling.
Project: Earth To Body
Role: Full-Stack Custom Shopify Developer
Overview
A premier Australian fitness brand. Built a bespoke, high-performance Shopify store designed for merchant flexibility and a high-energy aesthetic.
Key Contributions:
Custom Theme: Developed a bespoke Liquid-based theme from scratch for a fast, bloat-free storefront.
Merchant Controls: Engineered advanced schema settings for autonomous management of fonts and colors via the customizer.
Mobile-First UI: Optimized "Running Program" layouts with a gritty, high-energy interface for mobile athletes.
End-to-End Dev: Transformed raw designs into a pixel-perfect, functional e-commerce ecosystem.
The Result
A high-performance digital store that gives the brand total creative control while maintaining elite site speed.
2
3
167
Project: Blando Store
Role: Front-End Developer & UI Specialist
Overview
Minimalist fashion site focused on high-end visual merchandising and curated brand storytelling.
Key Contributions
Custom Architecture: Built custom homepage sections to improve user journey and collection visibility.
Brand Environments: Created dedicated sub-pages for anchor brands (Butter, Uni, Eddy) for a unique sub-store feel.
RTL Precision: Optimized the UI for Right-to-Left (Arabic) standards, keeping a balanced, minimalist look.
Visual Flow: Leveraged a gallery-led UI to match the brand’s premium physical presence.
The Result
A sophisticated storefront that elevates aesthetics and provides a seamless journey for Arabic users.
1
136
Project: United Kakooli Co.
Role: Full-Stack E-commerce Developer & Lead Automation Engineer
Overview
Digital transformation for a GCC textile leader, modernizing a heritage brand into a high-performance, bilingual (Arabic/English) ecosystem.
Key Contributions
Bilingual Development: Built a pixel-perfect UI from Figma, fully optimized for RTL (Arabic) support.
Asset Protection: Coded custom security to disable "Inspect Element," protecting proprietary brand imagery.
Smart Automation: Engineered a Klaviyo system where language toggles update customer profiles for future flows.
Loyalty & Bundling: Integrated Growave for rewards and Boxi for luxury fabric bundles to drive AOV.
The Result
Moved a legacy brand to a secure, modern platform built for multi-region growth and asset security.
1
147
Project: Dara
Role: E-commerce Growth & Merchandising Specialist
Overview
A premium wine and spirits platform focused on increasing transaction value and lead generation via targeted marketing.
Key Contributions:
Bundle Strategy: Launched curated product bundles via Boxi to increase Average Order Value (AOV).
Lead Generation: Deployed high-converting newsletter popups and Klaviyo email flows to grow the subscriber base.
Discount Architecture: Managed promotional codes tied to specific campaigns for seamless checkout application.
Visual Merchandising: Designed high-impact landing page banners to drive traffic toward deals and bundles.
The Result
Strategic bundling and email marketing significantly boosted sales performance and customer acquisition.
0
124
Project: Aretha Natural Beauty
Role: E-commerce Systems & Marketing Automation Specialist
Overview
A luxury skincare platform optimized for revenue via funnel engineering and advanced automation.
Key Contributions:
AI Sales Integration: Configured Zipchat AI for 24/7 personalized skincare advice and higher engagement.
Marketing Automation: Developed Klaviyo email flows and targeted campaigns to boost retention.
Revenue Engineering: Built automatic discount structures in Shopify to cut cart abandonment.
Front-end UI/UX: Tailored landing page banners and layouts for a high-conversion visual journey.
The Result
AI-driven search and automated flows significantly increased total store revenue and user personalization.