Founded in 1946, United Kakooli is one of the GCC’s most respected luxury textile brands. With six physical stores across Kuwait, they built decades of trust through premium fabrics and shemaghs.

However, their digital presence did not reflect the strength of their offline legacy.

As part of The i.o agency team, I contributed to rebuilding their eCommerce experience on Shopify — transforming their website into a modern, high-performing platform aligned with their premium brand identity.

United Kakooli’s previous website:

Was outdated and difficult to navigate

Didn’t reflect their luxury positioning

Was not optimized for conversions

Lacked advanced automation and customer retention systems

Was not built for regional scalability

They needed more than a visual redesign — they needed a full digital transformation.

Working under The i.o agency, I was involved in:

Shopify store redevelopment and customization

Implementing premium UI/UX improvements

Supporting multilingual functionality for GCC customers

Setting up automation systems and behavior-based email flows

Assisting with loyalty program integration

Performance optimization and technical improvements

Despite launching during a typically slower sales period, the impact was immediate:

📈 13% increase in sales

🚀 18% improvement in conversion rate

🛒 12% increase in total orders

🌍 Platform readiness for expansion into Riyadh, Saudi Arabia

Customers reported a noticeably smoother, faster, and more enjoyable shopping experience.

“It has been a wonderful experience from the moment we started. The website is easy to manage, versatile, and user-friendly. From the customer side, we are getting excellent feedback on the faster and smoother experience.” — Homoud Kakooli, United Kakooli

This project demonstrates how established heritage brands can successfully modernize through the right eCommerce strategy. By combining premium design, technical optimization, and automation, we helped align an 80-year legacy brand with today’s digital expectations.