Suraj Kumar
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Suraj is ready for their next project!
The strongest brands don't invent identity.
They reveal it.
I've been thinking about that while building CUT DIFFERENT.
Long before brands existed, people expressed who they were through symbols, rituals, clothing, and the objects they chose to wear.
Identity came first.
Branding...
Most people see grillz as jewelry.
The more I researched, the more I realized they were originally markers of identity, craftsmanship, and personal expression before becoming widely standardized through mass production.
CUT DIFFERENT is my exploration of that shift questioning...
We have more ways than ever to express who we are.
Yet somehow, we keep looking more alike.
That contradiction stayed with me while researching identity, culture, and self-expression.
For centuries, people modified their bodies to communicate belonging, status, rebellion, and...
