The challenge
The goal was to improve Core Web Vitals on an existing WordPress website.
The obvious approach was to start optimizing assets and adding/configuring caching.
But the website had a custom-coded child theme, Genesis and Gravity Forms, so optimization changes could...
A website redesign is about more than making a site look better.
Recently redesigned a website for a UK-based coach that was struggling with clarity, user experience, and overall presentation.
Key challenges:
• Cluttered layout
• Unclear messaging
• Poor mobile experience
•...
Is your WordPress website running on outdated PHP without you knowing?
I recently received a hosting warning for a client website running PHP 7.4.33 — an end-of-life version with no more security updates.
That means:
⚠️ Increased security risk
⚠️ Compatibility issues with newer...
Website speed isn’t just a technical metric — it directly impacts conversions, SEO, and client trust.
On a recent dentist website project, mobile load time was around 8 seconds.
The design was solid.
The strategy was fine.
The issue was hidden in the execution layer: performance...
This website looked premium…
but it was leaking money every single day.
Yeah — it looked good.
Nice images. Clean layout. Modern vibe.
But here’s the truth 👇
Good design doesn’t mean good conversions.
I redesigned the homepage + product page for CRO.
And honestly?
The problem...
