Managed the social media marketing and digital strategy for Destination Trail Races (the team behind iconic 200-mile ultra-marathons like Moab 240, Tahoe 200, and Bigfoot 200).
The goal was simple: scale brand awareness, drive organic reach, and get people to volunteer.
Loved working on this Instagram project for The Sisterhood Studio 💕
The main goal was to keep their page clean, aesthetic, and aligned with their brand style while improving the overall content flow and engagement. I helped manage the feed, organize content ideas, and maintain a...
✅ DO’s
• Post consistently
• Use clear and simple captions
• Reply to comments & DMs
• Use high-quality images/videos
• Add relevant hashtags
• Share value, not just promotions
• Check your analytics regularly
The client already had an established Instagram aesthetic and wanted to maintain the same visual identity. However, the account lacked strategic direction, consistency, and performance optimization.