Sruthin KC
Building brands with a blend of Strategy and Design.
Ready for work
Sruthin is ready for their next project!
GULG - Product Concept & Design Direction
GULG was a product-led concept built around a fundamentally new way of thinking about everyday use and function. The project focused on shaping the idea itself - clarifying the product logic, user experience, and visual direction - to make a complex, unconventional concept feel intuitive, usable, and credible.
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Beca — Product & Packaging Design
A complete range of hygiene products designed as part of the Beca brand system. Each product follows a clear colour-coded structure and consistent visual language, ensuring clarity, recognition, and ease of use across the entire range - both online and on shelf.
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Beca
End-to-end Branding for a Hygiene Brand.
Beca was built from the ground up as a product-led hygiene brand. The project covered brand strategy, visual identity, logo system, colour coding, typography, and packaging - designed as a cohesive system that works consistently across digital touchpoints and real-world applications.
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Work done for William Penn - Quikrite
Unplug - The offline activity book for adults.
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William Penn - Quikrite - An Offline Pause
An advertising campaign built around a simple provocation: what if adults put the phone down, just for a while? This series of creatives was developed for William Penn’s adult activity book, designed as a quiet alternative to endless scrolling. No gamification, no dopamine tricks. Just pen, paper, and time, slowing down again.
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Work done for Funperts.
Brand collateral design across on-ground and digital touchpoints.
The intent was to extend the brand identity beyond the logo and keep it consistent across physical formats.
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Work done for Funperts.
Logo design for a corporate team-building and employee engagement brand.
Funperts focuses on creating structured, fun-led activities that bring teams together through games, collaboration, and shared experiences. The brand needed an identity that felt approachable, energetic, and professional at the same time.
The logo is inspired by penguins - a natural symbol of teamwork, coordination, and collective movement. The form reflects togetherness and play, while maintaining a clean and adaptable structure suitable for both digital and on-ground applications.
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