GULG - Product Concept & Design Direction
GULG was a product-led concept built around a fundamentally new way of thinking about everyday use and function. The project focused on shaping the idea itself - clarifying the product logic, user experience, and visual direction - to...
Beca — Product & Packaging Design
A complete range of hygiene products designed as part of the Beca brand system. Each product follows a clear colour-coded structure and consistent visual language, ensuring clarity, recognition, and ease of use across the entire range - both online and on shelf.
Beca was built from the ground up as a product-led hygiene brand. The project covered brand strategy, visual identity, logo system, colour coding, typography, and packaging - designed as a cohesive system that works consistently...
William Penn - Quikrite - An Offline Pause
An advertising campaign built around a simple provocation: what if adults put the phone down, just for a while? This series of creatives was developed for William Penn’s adult activity book, designed as a quiet alternative to endless...