Sonia Vovchuk

I use AI in my design process. Actively.

For research synthesis, content structure mapping, copy exploration, and visual direction testing — it saves real time and opens directions I might not have considered in the first hour.

But the moment a client brief arrives, the AI part of...

Premium website redesign is not about replacing visuals.

A new homepage, new colors, and new layouts will not solve the problem if the website still does not guide the visitor toward a clear decision.

That is why I approach a redesign as a structured sprint.

First, I work through...

When I open a premium service website for the first time, I don’t scroll immediately. I give the first screen ten seconds. That’s what a real visitor does. Here is what I look at:

• Clarity of the offer. Can I understand what this company does, for whom, and why it matters —...