Larry Brin
Being memorable beats being “impressive” when referrals are
New to Contra
Larry is building their profile!
If nobody knows how to refer you, make your offer easier to repeat.
If people can't describe what you do in 6 words,
they'll never refer you.
They like you. They just can't repeat you.
That's a positioning problem, not a talent problem.
Here's why the number matters:
Referrals happen inside a 10-second gap in someone else's
conversation.
"Do you...
