sian bonnell
Brand Identity & Typography Designer for Culture Brands
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Morrow & Pine
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Vela North
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“Vela North” was developed as a smaller exploratory branding project focused on atmosphere, restraint, and editorial presentation. Created as a way to experiment with tone and visual identity outside of commercial constraints, the project leans into minimal typography, muted aesthetics, and slow-luxury inspired branding.
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A small self-initiated branding project created to keep creativity moving between larger client and portfolio work. “Morrow & Pine” explores a softer, more atmospheric identity direction through typography, tone, and visual storytelling — focusing on the balance between minimal branding and immersive world building.
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Vix the Witch
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Nightlife
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Odd by Choice
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The Halfling's Rest
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MEET ME AT DAWN
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“Meet Me at Dawn” is a rebrand project for an alternative rock band, combining nostalgic emo aesthetics with modern typography and atmospheric visual design. Inspired by underground music culture, gig posters, and physical media, the identity was developed across vinyl packaging, merchandise, posters, streaming assets, and promotional campaign visuals.
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“Your Insincerely” is a playful greeting card and gift brand designed for people who never quite know what to say. Combining awkward humour, expressive typography, and character-led packaging, the project explores modern social discomfort through cards, stickers, gift bags, invitations, and retail branding applications.
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“The Halfling’s Rest” is a fantasy-inspired café brand identity created for a tabletop gaming café and social space. Drawing from medieval taverns, roleplaying culture, and warm artisan coffee branding, the project combines rustic typography, illustrated iconography, and immersive environmental design across menus, loyalty cards, packaging, signage, and in-store applications.
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“Nightlife” is a conceptual brand identity for a late-night radio and music platform, blending underground transport systems, neon nightlife culture, and coded digital aesthetics. Inspired by station signage, signal graphics, and club visuals, the project explores how utility design and nightlife energy can coexist across posters, transport advertising, social media, and digital interfaces.
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VIX THE WITCH
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Creative Conscience: Premium eco-packaging
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MEET ME AT DAWN
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The halfling's rest
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Odd by choice
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Yours insincerly
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Round Trees Point of Sales Dsplay
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Nightlife
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Studi.ous: Academic App Design
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ICS Rebrand
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