sian bonnell
Brand Identity & Typography Designer for Culture Brands
“Vela North” was developed as a smaller exploratory branding project focused on atmosphere, restraint, and editorial presentation. Created as a way to experiment with tone and visual identity outside of commercial constraints, the project leans into minimal typography, muted aesthetics, and slow-luxury inspired branding.
A small self-initiated branding project created to keep creativity moving between larger client and portfolio work. “Morrow & Pine” explores a softer, more atmospheric identity direction through typography, tone, and visual storytelling — focusing on the balance between minimal branding and immersive world building.
“Meet Me at Dawn” is a rebrand project for an alternative rock band, combining nostalgic emo aesthetics with modern typography and atmospheric visual design. Inspired by underground music culture, gig posters, and physical media, the identity was developed across vinyl...
“Your Insincerely” is a playful greeting card and gift brand designed for people who never quite know what to say. Combining awkward humour, expressive typography, and character-led packaging, the project explores modern social discomfort through cards, stickers, gift bags, invitations, and retail branding applications.
“The Halfling’s Rest” is a fantasy-inspired café brand identity created for a tabletop gaming café and social space. Drawing from medieval taverns, roleplaying culture, and warm artisan coffee branding, the project combines rustic typography, illustrated iconography, and...
