When a store owner comes to me with a sales problem, everyone else tells them the same things.
Run more ads. Post more content. Work on your SEO. Get more traffic.
I go to the product page.
Because that is where the money is being lost. Not in the ad account. Not in the follower...
I want to be direct about something most people in e-commerce are reluctant to say.
Most Shopify stores do not have a traffic problem. They have a product page problem.
I work with store owners who are getting genuine traffic every month. Thousands of visitors in some cases. They...
Your Shopify store is getting traffic.
People are landing on your product page. They are reading. They are scrolling.
And then they are leaving.
Not because your product is bad. Not because the price is wrong. Because your product page is not built to sell.
No strong hook when they...
Two weeks of posting this and I keep coming back to the same point.
Shopify stores don't fail because of bad products or bad marketing.
Most of them fail quietly. Slow load times, weak product pages, no trust signals at the point of purchase. Small things that stack up.
The store...
Something I want store owners to understand about Shopify speed.
It's not a developer problem or a technical problem in the way most people think.
It's a revenue problem.
Every extra second your store takes to load is a percentage of your visitors who leave before they buy. Those...
