
New to Contra
Shrija is building their profile!

I'm a brand and content strategist working across healthcare, wellness, consumer brands, beauty, and higher education — five sectors that look unrelated until you notice what they share: audiences who can tell when they're being talked at instead of spoken to.
My background spans international higher education, institutional partnerships, and digital strategy. It taught me how organisations think, how audiences feel, and how to build the bridge between the two. And because I'm also a practising artist — painter, illustrator, occasional poet — the work never stops at strategy decks. It gets made, beautifully.
"I don't produce content. I build positioning that holds."
$25 - $50/hr
Delhi, India