Users don’t care if your design is beautiful - they care if it’s clear.
➡ Pretty layouts impress at first glance. Clear layouts build trust after 5 clicks.
➡ If users hesitate even for a second, design beauty fades instantly.
➡ The real elegance in design is when people move...
Designing an EMI Calculator.
Most EMI tools feel technical and overwhelming, so I focused on creating an experience that feels guided, transparent, and stress-free.
The UI uses a clean, minimal layout with only essential inputs: loan amount, interest rate, and tenure. Real-time...
Good onboarding teaches through doing, not reading.
➡ Long walkthroughs feel like homework.
➡ Users don’t want to learn your product - they want to use it.
➡ Progressive onboarding reveals features naturally, as users explore.
Takeaways:
✅ First actions > first impressions
✅ Replace...
Animation should support flow, not steal attention.
➡ Microinteractions are magical only when they clarify feedback.
➡ Too much motion confuses users and adds friction.
➡ Delight should enhance meaning, not compete with it.
Takeaways:
✅ Every motion needs a reason
✅ Keep animations...
Sharing a logo for Rootlogic - a brand that stands for clarity, momentum, and smart digital solutions.
The mark is built using clean geometric strokes that create a sense of flow + structure, while the bold red accent adds energy and instant recognition.
Why this identity works:
•...
