Sangeet Senan
Designing experiences that connect brands, business & people
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In October 2024, Swiggy introduced Bolt, a feature designed for fast deliveries. Surprisingly, users associated the lightning bolt ⚡ with delays, not speed. The issue wasn’t functional — it was psychological.
This is a classic case of semiotic interference, where a symbol meant...
A common failure in public information systems is swinging between too little information and total information overload.
During my recent trip to Mumbai, I found myself appreciating the thoughtful design of the Dynamic Route Maps in the Mumbai Metro. It manages to strike a...
