Bad agencies pitch tech stacks. Good ones ask why you're building.
I've reviewed dozens of project post-mortems. The pattern is consistent: failure rarely starts in the code. It starts in the first call β when the agency skips the "why" and jumps to "how."
Your Lovable prototype works until you show it to real users.
I've seen this pattern dozens of times: founder builds something beautiful in hours, tries to launch first customers, and the system starts breaking. Not because the idea is wrong β because Lovable builds for speed,...
Here's what I've noticed in real work process: Claude Design speeds up the "what if we tried this layout" loop β no code, just iteration. Claude Code does the actual wiring β connecting components to APIs, refactoring pages, handling...
Every agency project I touched as a dev followed the same pattern.
Founder explains the vision to Sales. Sales packages it through their own understanding for the Project Owner. PO interprets it for the PM. PM rewrites it for developers.