Hello Everyone.
Hope you are all up to great things already.
Today, let's reflect on the screen that makes or breaks Fintech products.
Users don't abandon at the payment screen because they changed their mind. They abandon because your UI made them doubt themselves.
Same...
Happy new month and welcome to Q2. 🎯
“The most dangerous dashboard is the one that shows everything.”
I redesigned the same SaaS dashboard twice.
Version A: 4 charts. 4 KPIs. 2 data tables.
Version B: 1 hero number. 3 alerts. Everything else one click away.
A...
Ignore it, and it sweats. Keep ignoring it, and it runs away from your cursor, plays dead, texts you a one-star Yelp review, then breaks the UI and clones itself across the screen.
Click it after all that? It says, "Fine. Thanks. I...