I recently had the pleasure of designing the logo for EV Charm, a specialized EV bike repair workshop and skill-training center based in Delhi. The name itself sparked a fun, unique opportunity: instead of just creating digital artwork, what if the logo physically doubled as a tangible keychain charm?
๐๐ฒ๐ฟ๐ฒ ๐ถ๐ ๐ต๐ผ๐ ๐๐ต๐ฒ ๐ฑ๐ฒ๐๐ถ๐ด๐ป ๐๐๐ผ๐ฟ๐ ๐๐ป๐ณ๐ผ๐น๐ฑ๐ฒ๐ฑ:
๐ง๐ต๐ฒ ๐๐ผ๐ป๐ฐ๐ฒ๐ฝ๐: ๐ช๐ต๐ ๐ฎ ๐ธ๐ฒ๐๐ฐ๐ต๐ฎ๐ถ๐ป?
The brand name "EV Charm" demanded a literal interpretation. It naturally lent itself to becoming a physical object. Designing the logo with a keychain in mind allowed us to turn a standard brand mark into a memorable, physical takeaway for the customer.
๐ง๐ต๐ฒ ๐๐
๐ฒ๐ฐ๐๐๐ถ๐ผ๐ป: ๐๐ผ๐ ๐ ๐ฏ๐ฟ๐ผ๐๐ด๐ต๐ ๐ถ๐ ๐๐ผ ๐น๐ถ๐ณ๐ฒ
To ensure the logo could smoothly transition from a screen to a physical object, I focused heavily on the silhouette. I enclosed the sharp lightning bolt and bold sans-serif typography within a thick, custom die-cut outline. This unified the design and eliminated any fragile, protruding edges to create a solid, durable shape perfect for manufacturing. For the eco-friendly palette, I skipped standard white in favor of a specific sustainable combination: a light mint base (#e1ffec (https://www.linkedin.com/search/results/all/?keywords=%23e1ffec&origin=HASH_TAG_FROM_FEED)) paired with deep teal detailing (#00726f (https://www.linkedin.com/search/results/all/?keywords=%2300726f&origin=HASH_TAG_FROM_FEED)).
๐ง๐ต๐ฒ ๐ฃ๐๐ฟ๐ฝ๐ผ๐๐ฒ: ๐ช๐ต๐ ๐ถ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ๐
This approach transforms a standard corporate identity into a highly approachable piece of functional merchandise. It perfectly bridges the technical, mechanical nature of an EV workshop with a clever, tangible brand connection that people actually want to keep.
๐ง๐ต๐ฒ ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ: ๐๐ผ๐ ๐ถ๐ ๐๐ถ๐น๐น ๐ฏ๐ฒ ๐๐๐ฒ๐ฑ
After every successful EV bike repair or completed skill-training session, customers are handed this literal EV Charm to add to their keyring. It turns a simple promotional item into a daily utility, keeping the brands eco-friendly mission riding alongside them on every journey.
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It was 12:30 AM, and I was casually scrolling through some food posts on social media.
Big mistake. It made me starving.
Instead of raiding the fridge, it triggered my creative side and I ended up designing this post.
My entire focus was on the food itself, so I made sure it truly stole the spotlight. Looking at the result, maybe I should just launch an online food business serving this delicious AI food. Whoโs volunteering to name the brand?
Jokes aside, what if I designed posts like this for your business?
Visuals that donโt just fill a feed but actually stop the scroll, communicate the message, and genuinely connect with your audience.
If your brand could use creatives that make people stop and stare, letโs talk.
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Project Spotlight: Little Stars Kindergarten Branding (Design Assessment)
The Vision
This project was developed as a comprehensive brand identity assessment for Little Stars Kindergarten, a nursery serving children aged 0โ5. The goal was to create an identity that blends "cosmic wonder" with "gentle care" to build immediate trust with parents while sparking curiosity in children.
Design Strategy
The Mascot: I designed a whimsical strawberry character using a vintage 1930s "rubber hose" animation style to provide nostalgic, friendly charm.
Symbolism: The mascot is shown hoisting a star, representing a child reaching their full potential in a nurturing environment.
Color Palette: A rich purple theme was selected to reinforce the cosmic "Universe of Learning" while maintaining a calming presence.
Visual Safety: I utilized a soft, cloud-like base and rounded badge frames to establish a "child-first" atmosphere.
Practical Application
To demonstrate the brand's versatility, I applied the assets to a mock launch campaign for a new Cardiff location, featuring a "Reach for the Stars" slogan and promotional "Early Bird" offers.
Assessment Note: Please note that this is a conceptual project completed for a design assessment and is not for an actual business.
I am always looking to grow as a designer your feedback on the mascot style or the layout is most welcome!
#BrandIdentity #GraphicDesign #PortfolioAssessment #LittleStars #DesignFeedback
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I specialize in high-impact large-format hoarding design, delivering visual clarity across sectors ranging from Healthcare and Fitness to Industrial Architecture. My work for Metallium showcases technical precision in metal ceiling systems, while my designs for clinics and gyms leverage emotive storytelling and bold typography to command attention in public spaces. This demonstrates a versatile mastery of brand-to-scale layout, ensuring a professional and memorable presence for any physical environment.
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