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Seb Spencer-Butler
Founder-Led B2B GTM | MVP to Repeatable Revenue
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Seb Spencer-Butler
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Sep 30
An early discovery call can lose its value before the demo starts.
The founder asks a few broad questions, hears that the product is interesting, then spends the remaining 20 minutes explaining features.
The call ends with: “Send me some information.”
That is not a bad...
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Seb Spencer-Butler
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Sep 29
You built the product. But what commercial evidence do you have?
A working MVP is a meaningful milestone. It proves you can build.
It does not yet prove:
- Who has the strongest reason to buy;
- Which use case creates enough value to change behaviour;
- What message makes the right...
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