Luca Gabino
Multidisciplinary designer. Branding, web, apps and motion.
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Too polished, you lose the degens. Too chaotic, you lose the capital.
For Everything, a trading platform on Telegram, we built a brand that works in both rooms.
Memes as a real design language, set inside gilded frames like gallery portraits. Sand and bordeaux for gravity,...
Web3 brand identity for Humanity Protocol: logo, website, motion, decks, social templates, clothing, coin and booth design. From first mark to $50M raise.
3 years story of ongoing design.
We gave a blockchain a helmet.
For Warden we started from the name. A warden protects. So the logo is a knight’s helmet, and also three stacked layers, the blockchain it guards. Two readings, one mark.
Warm browns with a VHS grain, and a lemon green instead of neon. Tech for the...
