Humanity Protocol logo, web3 brand identity by Sberla
Web3 brand identity for Humanity Protocol: logo, website, motion, decks, social templates, clothing, coin and booth design. From first mark to $50M raise.
Three years of ongoing partnership, from the first mark to institutional scale. Here’s how it went:
Humanity Protocol stickers for Token 2049 Singapore
The Client
Humanity Protocol is a blockchain digital identity platform. It uses zero-knowledge proofs and palm biometrics so people can prove who they are without giving up their data. As its web3 design agency, Sberla has shaped the brand since day one.
Humanity Protocol logo and palm scanner
The Brief: Blockchain Brand Design Without the Clichés
Build a web3 brand identity that feels native to crypto without using its clichés. No cold blues, no circuit boards, no dystopian chrome. The product also had a tension of its own: too technical and it feels like surveillance, too human and it loses credibility in crypto.
Humanity Protocol 3D assets used in the website and on socials
The idea: Solarpunk Branding
We started from Solarpunk, a movement that imagines technology, people and nature living in balance. Technology as an extension of humanity, not a replacement. The palette followed: warm bronzes and organic browns, with a touch of acid green to keep one foot in the digital world.
Solarpunk color palette, bronze and acid green crypto branding
Alliance No. 1 as the main Humanity Protocol font family
Logo and Token Design
Five humans holding hands. On paper, a charity poster. We abstracted the form until the humanity was implied rather than illustrated. It reads as a tech symbol first, works as a token icon, and the five figures show up on a second look.
Humanity Protocol logo design, five abstract human figures
Humanity Protocol logo animation
Humanity Protocol logo
Humanity Protocol coin design, $H token
Brand Applications: Web, Decks, Social and Beyond the Screen
The identity rolled out across every touchpoint: website and UI design, investor decks, social templates, plus clothing, coins and event booths. One visual language, from a pitch deck to a conference floor.
Humanity Protocol website design, web3 digital identity
Humanity Protocol social assets for Instagram
Humanity Protocol deck slide
Humanity Protocol animated social asset for X / Twitter
Humanity Protocol event booth for Token 2049 at Singapore
Brand Evolution: From Crypto Startup to Institutional
As the protocol raised $50M and moved from crypto natives to enterprises, the brand grew with it. The concept stayed the same. The execution got sharper: cleaner layouts, more restrained assets, a tighter colour balance. Same soul, sharper expression.
Humanity Protocol RWA video teaser
Humanity Protocol event merch and mobile website
Outcome
$50M raised
8M+ Human IDs created
25 global brand integrations
+180k followers since we started building the brand
The identity held through every stage of that growth.
Humanity Protocol litepaper video teaser
Humanity Protocol jacket
Client Testimonial
“I worked with Sberla for the first time four years ago, and since then they’ve been my go-to creative team! Besides being one of the best design teams I’ve ever met, they also know how to adapt the creative strategy to business goals like no one else!” Joao Machado, Ex-CMO at Humanity Protocol
Humanity Protocol clothing design and merch video teaser
0 likes · 4 views · Nov 11, 2026
Web3 brand identity for Humanity Protocol: logo, website, motion, decks, social templates, clothing, coin and booth design. From first mark to $50M raise.
