Laila Faisal Studio
Handled social media strategy and copy for LFS, a curated luxury fashion studio with multiple homegrown brands. The focus was on creating a strong visual identity and a voice that felt elevated, consistent, and aligned with its audience.
Uncuvr
Worked on social media strategy, copywriting, UGC, and scripting for Uncuvr, a Gen Z-focused sustainable activewear brand using bamboo fabric. Focused on creating relatable, movement-led content while highlighting comfort, style, and conscious fashion.
Anika Aggarwal Label
Handled content strategy and copy for Anika Aggarwal Label, a luxury designer brand. Blended aspirational fashion storytelling with more relatable, founder-driven content to make the brand feel more approachable and engaging.
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Antilia by Zion
Worked on content strategy and copywriting for Antilia by Zion, highlighting its luxury hospitality experience across banquets, dining, and stays through clean, aspirational content.
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Hymnology Beauty
Worked on social media content strategy and copywriting for Hymnologie Beauty. Focused on building a soft, aesthetic brand presence with content that felt calm, intentional, and aligned with the product experience.
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Sardaran di Hatti (SDH)
Worked on social media content strategy and copywriting for SDH, a legacy dry fruit brand. Focused on modernizing the brand’s presence while retaining its sense of trust and quality.