This mock brand brings LOOP to life — a bold, Gen Z-powered thrift label built for digital rebels and fashion recyclers. It’s not just about clothes. It’s about calling out the basics, remixing nostalgia, and wearing your weird with pride.

Loud, playful, a little chaotic. LOOP doesn’t whisper. It pops, glitches, scrolls fast. Built a brand toolkit that includes:

A punchy, Y2K-inspired logo

About the brand

Pop-bright color palette with an edge

Visual moodboard packed with texture, sass, and scroll-stopping vibes

Because your thrift app should talk like your best friend. I wrote for every corner of LOOP’s digital world — From the wishlist to the welcome screen. Every word matches the brand’s chaotic-cute energy.

Push notifications that feel like inside jokes

Pop-up messages with attitude

Empty wishlist copy that roasts you (lovingly)

Instagram bio that doubles as a vibe check

LOOP isn’t just vibey. It’s strategic. Every post idea, copy line, and layout was built for Gen Z scrolls, swipe culture, and thrift-core trend cycles. It’s funny, fast, and secretly — very planned.

Full-concept brand development from scratch

A digital tone of voice built for Gen Z

Feed-ready, trend-aligned Instagram design

Punchy microcopy that sounds real

Copy + design that works together