LOOP: Gen Z Thrift Brand Development
Sayerii Biswas
LOOP — Branding, Copywriting & Social Grid
Not Your Basic Thrift
This mock brand brings LOOP to life — a bold, Gen Z-powered thrift label built for digital rebels and fashion recyclers. It’s not just about clothes. It’s about calling out the basics, remixing nostalgia, and wearing your weird with pride.
Thrift.Style.Repeat
Visual Identity & Brand World
Loud, playful, a little chaotic.
LOOP doesn’t whisper. It pops, glitches, scrolls fast.
Built a brand toolkit that includes:
A punchy, Y2K-inspired logo
About the brand
Pop-bright color palette with an edge
Visual moodboard packed with texture, sass, and scroll-stopping vibes
Copy That Gets It
Because your thrift app should talk like your best friend.
I wrote for every corner of LOOP’s digital world —
From the wishlist to the welcome screen.
Every word matches the brand’s chaotic-cute energy.
Push notifications that feel like inside jokes
Pop-up messages with attitude
Empty wishlist copy that roasts you (lovingly)
Instagram bio that doubles as a vibe check
Push Notifications
Empty Wishlist
Instagram Bio
Instagram Grid with Personality
Moodboard
Instagram Feed
Product Drops
Thrift Humors
LOOP isn’t just vibey. It’s strategic.
Every post idea, copy line, and layout was built for Gen Z scrolls, swipe culture, and thrift-core trend cycles.
It’s funny, fast, and secretly — very planned.
What This Project Showcases
Full-concept brand development from scratch
A digital tone of voice built for Gen Z
Feed-ready, trend-aligned Instagram design
Punchy microcopy that sounds real
Copy + design that works together
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Posted May 23, 2025
Created a Gen Z-focused brand identity and digital presence for LOOP, a thrift label.
Likes
1
Views
8
Clients
LOOP
