Saumya Vaidh's Work | ContraWork by Saumya Vaidh
Saumya Vaidh

Saumya Vaidh

Graphic designer creating clean, modern social media designs

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Followed by Benjamin C and GALLERY L

Dehradun, India

WorkPostsAbout

Dehradun, India

Cover image for About the Brand Afterhours is a
About the Brand Afterhours is a fictional café designed for students and professionals seeking a comfortable, quiet space to work, study, or take a well-deserved break. With good coffee and a calm, work-friendly environment at its core, the brand brings together productivity and relaxation. It also appeals to café explorers looking to discover unique places and experiences. The Problem The challenge was to communicate Afterhours' core purpose and brand personality through Instagram Stories in a way that was clear, engaging, and easy to understand. The designs needed to establish Afterhours as more than just another café: a space where people could focus, recharge, and enjoy good coffee without compromising on comfort. Solution I explored a clean, editorial design approach using bold typography, warm neutral tones, and minimal compositions to communicate professionalism while keeping the brand approachable. Through concise copy and coffee-centric visuals, the Instagram Stories connect coffee with productivity, focus, and taking a break. The aim was to build a distinctive brand presence that feels calm, contemporary, and relatable to its audience.
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Cover image for About the Brand Thanda is a
About the Brand Thanda is a refreshing fictional beverage brand designed to bring a burst of coolness to hot summer days. With vibrant flavours, playful visuals, and an approachable personality, the brand aims to make everyday refreshment feel fun, accessible, and full of life. About this Campaign Thanda Piyo is a summer-focused campaign that positions Thanda as a refreshing companion against the scorching heat. Through bold colours, energetic visuals, and the tagline “To save you from the heat, Summer Heroes are here!”, the campaign presents Thanda’s drinks as everyday heroes, bringing a refreshing moment to the hottest days.
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Cover image for Broth Broth is a fictional modern
Broth Broth is a fictional modern ramen brand concept built around the idea of making comforting, flavorful ramen feel simple, fresh, and visually appealing. For this project, I explored a clean and contemporary visual direction that combines the warmth of ramen culture with a bold, approachable identity. The branding focuses on creating a distinctive look that can work across social media, packaging, and other digital touchpoints. The project includes social media visuals designed to showcase the brand, communicate its personality, and create a consistent visual presence.
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Cover image for Project Overview Bunking is a fictional
Project Overview Bunking is a fictional burger brand created as a social media design concept. The project explores how a consistent visual style can make promotional and informational content feel like part of the same brand. The Approach I developed a bold, playful visual direction built around red, cream, checkerboard patterns, and food photography. The layouts were designed to feel casual and energetic while keeping the information clear and easy to scan.:
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