The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
About the Brand
Afterhours is a fictional café designed for students and professionals seeking a comfortable, quiet space to work, study, or take a well-deserved break. With good coffee and a calm, work-friendly environment at its core, the brand brings together productivity and relaxation. It also appeals to café explorers looking to discover unique places and experiences.
The Problem
The challenge was to communicate Afterhours' core purpose and brand personality through Instagram Stories in a way that was clear, engaging, and easy to understand. The designs needed to establish Afterhours as more than just another café: a space where people could focus, recharge, and enjoy good coffee without compromising on comfort.
Solution
I explored a clean, editorial design approach using bold typography, warm neutral tones, and minimal compositions to communicate professionalism while keeping the brand approachable. Through concise copy and coffee-centric visuals, the Instagram Stories connect coffee with productivity, focus, and taking a break. The aim was to build a distinctive brand presence that feels calm, contemporary, and relatable to its audience.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
VELAIRE — Beauty & Fragrance Visual Identity
A self-initiated identity exploring custom lettering, sensual art direction and a refined visual system across packaging, editorial and digital applications.
Currently open to freelance and remote collaborations in branding, music, fashion and culture.
Visual Identity · Art Direction · Logo Design · Campaign Design
#VisualIdentity #ArtDirection #BrandDesign #LogoDesign #GraphicDesign
Great brand identity Yaren that's really luxury 🔥🔥
⚽ ONE KICK. THREE BRANDS. ONE ANIMATION.
What if one animation could tell three completely different brand stories — without rebuilding it from scratch?
Introducing ONE KICK, my third entry for the SVGator Animation Template Challenge on Contra. 🚀
The idea was simple: Build once. Design to change.
I created a football-inspired animated template that transforms across three distinct brand identities while keeping the same core motion, timing, and animation structure.
🟠 FIZZA — Bright, playful, and full of personality.
🟢 STRYKA — Bold, energetic, and performance-driven.
🔵 MATCHDAY+ — Dynamic, modern, and built for matchday excitement.
What's behind the concept?
One reusable animation system featuring seven scenes, adaptable branding, customizable text, colors, logos, and visual assets — designed to make brand personalization faster and easier.
From the opening kick to the final branded call-to-action, the goal was to show that great motion design doesn't have to be created from zero every time.
Where it shines: Sports campaigns, promotional ads, social media content, product launches, and animated brand storytelling. The template is designed for creators who want polished motion while keeping the freedom to make it their own.
The challenge I set myself: Could one animation feel like it was custom-made for three completely different brands?
The showcase is my answer.
3 BRANDS. 1 TEMPLATE. 0 REDRAWS.
Built with SVGator. Designed for reuse. Made to work again.
Would love to hear which identity you think works best! 👀
@SVGatorApp #svgatorchallenge #SVGator #Contra #DesignChallenge
Brilliant concept! ⚽🔥 This is a great example of how reusable animation systems can save time while still giving each brand its own personality. The balance between consistency and customization is what makes this approach so powerful!
📦BOX TO BRAND — An entire campaign, out of the box.
What if packaging could become more than something that holds a product? What if it could become the campaign itself?
That question became Box to Brand — a reusable animation template where a sealed package opens, reveals its product, and gradually unfolds into a complete branded advertisement. Every panel becomes part of the final composition, turning a simple unboxing into a visual transformation.
To explore its versatility, I created two distinct identities: VAELLE, a skincare brand with warm tones and refined editorial typography, and KORVA, a digital workspace with a sharper, more contemporary visual language.
Different products. Different identities. The same underlying animation.
Built in SVGator using its MCP integration, the template preserves its unfolding choreography while allowing brands to adapt the typography, colors, and product artwork. The idea was to create something visually distinctive, but also practical for product launches, brand announcements, and digital campaigns.
Two brands. One motion system. Zero re-animation.
Because sometimes the most interesting part of a product launch isn't what's inside the box — it's what the box can become.
Created with @SVGatorApp
#svgatorchallenge #MotionDesign #SVGator
The most original idea among all the submissions. Great work Aditi.