If the hero is clear, they scroll.
If it isn’t, they bounce.
The hero section isn’t just the top of the page.
It’s the first moment a user decides if what you offer is relevant to them.
You have a few seconds to earn attention, trust, and curiosity.
They didn’t say your price is too high.
They said your value wasn’t clear.
Pricing isn’t where you convince people.
Pricing is where people check whether everything you said so far still feels true.
If your landing page can’t sell while you sleep, it’s just decoration.
Because design isn’t the goal, conversion is.
Pretty doesn’t pay. Clarity does.
A landing page should do three things: earn trust, remove doubt, and make saying “yes” effortless. Everything else is noise.
...
