sandra evans

But Doctor, my marketing isn't working..."

I see it constantly: Brilliant entrepreneurs with energy, enthusiasm, and products ready to disrupt their space.

But there is a common philosophy that often gets in the way. It’s the idea that hiring a handful of "gig experts" for...

Think like a Big Brand. Execute like a Founder.

I’ve spent years behind the scenes at professional service firms—branding, design, and communications—developing the research, the logic, and the visual presentations used to pitch brands like Clorox, Wells Fargo, and Apple. That...

Stop committing Random Acts of Marketing.

On Contra, it’s easy to find someone to check a box. A blog post here. A PR pitch there. A week of social captions. But one-off tasks don’t build companies—integrated systems do.

If you’re spending on execution but not seeing the needle...