Samuel Oseni
Klaviyo Email Specialist | Scaling Shopify E-com Revenue
New to Contra
Samuel is ready for their next project!
Yügen Skincare Essentials came in with
a clear point of view.
Not "clean" for the label. Clean that
performs. Fewer ingredients. Backed by
science. Real results on real skin —
no filters, no inflated claims.
A brand built out of frustration with
products that looked good and failed
on real skin. That story needed to be
the first thing a new subscriber felt —
not a discount, not a product push.
The story first.
Five-email welcome flow built around
that philosophy.
Email one: the welcome. Warm, direct,
no noise. Email two: the founder story —
why this brand exists and why that
matters. Email three: your skin, your
routine — personalised direction based
on concern. Email four: real skin, real
results — proof without the polish.
Email five: the offer, when she's ready.
Built for Klaviyo. Written for a brand
that earns trust before it asks for
anything.
#KlaviyoEmailMarketing
#EmailMarketing #WelcomeEmailFlow
#SkincareMarketing #EmailDesign #KlaviyoExpert
#DTCMarketing #ShopifyMarketing #EmailStrategy
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La Prairie was born in a Swiss clinic in 1931.
Royalty sat in those chairs. World leaders.
Artists. People who could afford anything
and chose this.
That history lives in every product — in
the caviar, the platinum, the gold, the
science that takes decades to perfect and
seconds to feel on skin.
Their customer knows all of this before
she buys. She's not discovering La Prairie.
She's finally deciding she deserves it.
That moment — that decision — is exactly
where the email flow begins.
Five emails built around a woman who just
made a considered, expensive, personal
choice. Each one respects that. Each one
deepens it. None of them rush her toward
the next purchase before she's fallen in
love with the first one.
Built for Klaviyo. Written for a brand
that has never needed to shout.
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Silvertraq builds high-performance women's
activewear for the woman who moves every day
— whether that's a 5am run, a HIIT class,
or a Saturday errands run that somehow
becomes both.
Their buyers don't want generic gym wear.
They want fabric that moves with them,
support that holds, and a brand that
actually gets what active feels like.
A 5-email welcome flow built around that
woman. Email one introduces the brand
without the corporate handshake. Email two
earns trust through the product story.
Email three brings social proof from women
who actually train in it. Email four
spotlights the best sellers. Email five
asks for the first purchase — clearly,
confidently, without pressure.
Built for Klaviyo. Designed for women
who move.
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Abandoned Cart Flow — Performance Footwear Brand
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Six brands. Six different niches — jewelry, men's grooming, eyewear, tea, fitness, and home decor. Each email is designed from scratch in Figma, built to match the brand's tone, not mine. The Bearded email needed to feel raw and direct. Missona needed quiet luxury. Gymshark needed edge. None of them could look like the same person built them — and that was the point. Every layout here was built for Klaviyo and optimised for mobile. Clean hierarchy, clear CTA, nothing wasted. This is what I do for brands that want email that actually looks like it belongs to them.
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