La Prairie was born in
Samuel Oseni
La Prairie was born in a Swiss clinic in 1931.
Royalty sat in those chairs. World leaders.
Artists. People who could afford anything
and chose this.
That history lives in every product — in
the caviar, the platinum, the gold, the
science that takes decades to perfect and
seconds to feel on skin.
Their customer knows all of this before
she buys. She's not discovering La Prairie.
She's finally deciding she deserves it.
That moment — that decision — is exactly
where the email flow begins.
Five emails built around a woman who just
made a considered, expensive, personal
choice. Each one respects that. Each one
deepens it. None of them rush her toward
the next purchase before she's fallen in
love with the first one.
Built for Klaviyo. Written for a brand
that has never needed to shout.
Like this project
Posted May 5, 2026
La Prairie was born in a Swiss clinic in 1931. Royalty sat in those chairs. World leaders. Artists. People who could afford anything and chose this. That his...
