Yügen Skincare Essentials came in
Samuel Oseni
Yügen Skincare Essentials came in with
a clear point of view.
Not "clean" for the label. Clean that
performs. Fewer ingredients. Backed by
science. Real results on real skin —
no filters, no inflated claims.
A brand built out of frustration with
products that looked good and failed
on real skin. That story needed to be
the first thing a new subscriber felt —
not a discount, not a product push.
The story first.
Five-email welcome flow built around
that philosophy.
Email one: the welcome. Warm, direct,
no noise. Email two: the founder story —
why this brand exists and why that
matters. Email three: your skin, your
routine — personalised direction based
on concern. Email four: real skin, real
results — proof without the polish.
Email five: the offer, when she's ready.
Built for Klaviyo. Written for a brand
that earns trust before it asks for
anything.
#KlaviyoEmailMarketing
#EmailMarketing #WelcomeEmailFlow
#SkincareMarketing #EmailDesign #KlaviyoExpert
#DTCMarketing #ShopifyMarketing #EmailStrategy
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Posted May 5, 2026
Yügen Skincare Essentials came in with a clear point of view. Not "clean" for the label. Clean that performs. Fewer ingredients. Backed by science. Real resu...
