samuel ayo

Free trials fail when people forget they signed up and get surprised by a charge.

For this app, I designed a transparent trial to paid flow. Before checkout, users see exactly what happens on day 1, day 6, and day 7, so nobody feels tricked when the charge hits.

I also worked on...

Most people dread assessments. So for this elearning platform, I set out to change that.

Instead of a plain question and answer test, I built a flow with personality: a mascot to ease people in, playful copy even in the wrong answers, and instant feedback that turns a miss into a...

Turned a 20 question assessment into something people actually want to finish.

For this elearning platform, evaluation needed to feel less like a test and more like a game. A friendly mascot sets the tone, wrong answers still have personality, and instant feedback turns every miss into a quick lesson.

Reacting to a WhatsApp Status is too easy to do by accident. The emoji bar sits right next to the reply field, so a misplaced tap sends a reaction instantly, no confirmation, no easy undo. Fix 1 — a cancel window. Tap an emoji and a 3-second countdown with a cancel button...